Most people don't have a willpower problem. They have an inflammation problem. And when you fix that — everything changes. Betr is a lifestyle movement built on one truth: the body already knows how to heal. It just needs the right conditions. We call it the Gut Love Protocol. And it works because it works with your biology — not against it. When the gut heals, inflammation drops. When inflammation drops, insulin resistance reverses. When insulin resistance reverses, hunger regulates, cravings dissolve, energy returns, and the body becomes happy to do what it was always designed to do. No punishment. No deprivation. No injections. Just a protocol that creates a shift so fast — most members feel it by Tuesday night. For individuals: Start with a free trial. Feel the difference before you commit to anything. This is a movement — and movements are built on proof, not promises. For self-funded employers and health plans: Your top four claim categories — musculoskeletal, metabolic, autoimmune, mental health — share one root cause. We address it at the population level. Free pilot available for organizations with 1,000+ employees on a self-funded plan. One gut. One protocol. Whole body restoration. Welcome to Betr.
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The PURE ProActive annual revenue was $17.9 million in 2026.
William Ferro is the President and Founder CEO of PURE ProActive.
37 people are employed at PURE ProActive.
PURE ProActive is based in Raleigh, North Carolina.
The NAICS codes for PURE ProActive are [81, 812, 8121].
The SIC codes for PURE ProActive are [72, 729].