Puff Store Information

PUFF and its PUFF STORE retail network are part of SMART EVOLUTION TRADING S.p.A. Group. Founded in 2010, PUFF is a pioneer of the Italian vaping industry, with a mission built around adult smokers who cannot or do not want to quit combustible tobacco: a habit whose lethality is beyond scientific dispute. PUFF leads the vaping industry in Italy, operating over 200 branded stores and supplying independent vape shops and tobacconists with a certified, up-to-date product range. The company is fully vertically integrated: in-house e-liquid production, directly operated stores, a franchising network, an online store and its own distribution centre. We work from a clear position on the product we distribute. Vaping products contain nicotine and are addictive. They are for adult smokers, never for minors or for people who do not already use nicotine. They belong in a regulated market, with product standards, authorised channels and enforced age verification, as well as the regulatory framework that governs them is, in our view, a condition of the industry's legitimacy rather than a constraint on it. That position is why, in 2012, PUFF was among the founders of ANAFE-Confindustria, the trade body representing the sector before institutional stakeholders, and why we have supported a responsible approach to the industry ever since. Informed distribution is the point: the right product, through the right channel, to the right consumer.