Public First Competitors

In our world of rapid change, the need for reliable information to make confident decisions has never been greater. At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth. This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People. To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do. So that our clients can act faster, smarter and bolder. Ultimately, success comes down to a simple truth: YOU ACT BETTER WHEN YOU ARE SURE First listed on the Paris Stock Exchange: July 1, 1999 Total revenues in 2025: 2,525 million euros Presence in 90 markets Full-time employees: ≃ 20,000 Clients around the world: + 5,000 6M+ authenticated, proprietary panelists Find out more about Ipsos at www.ipsos.com Follow us on X: @Ipsos Follow us on Bluesky: @IpsosGroup

Kantar is the world’s leading marketing data and analytics business. We deliver the intelligence needed to power brand growth. We provide the signals that help organisations act quickly and confidently. We empower brands to make effective marketing decisions based on predictive evidence. And we help them craft powerful growth strategies rooted in the connection between consumers, brands and enterprise value. All this is powered by our uniquely robust human and synthetic data, our unrivalled IP, our AI-native platform and the team of global brand experts that bring this all together.

Savanta is a fast-growing data, market research and advisory company. We inform and inspire our clients through powerful data, empowering technology and high-impact consulting, all designed to help our clients make better decisions and achieve faster progress. Savanta offers clients a full range of intelligence services, including: Research & consulting – tailored solutions built using specialists from Savanta’s Industry and Methodology Practices Data collection and analysis – access to 100 million respondents through a proprietary technology platform Intelligence products – including the BrandVue and MarketVue reputation tracking solutions