PRYNTD Information

Pryntd is redefining the future of hybrid experiences, starting with music and live events, through 5D AI XR infrastructure that connects performance, audience, and commerce in one inclusive environment. From stage to stream, and from ticketing to merchandise, Pryntd unifies every part of the experience, empowering artists, venues, and brands to create, distribute, and monetise immersive performances that bridge physical and digital worlds. At its core, Pryntd makes hybrid and shared reality experiences accessible to everyone, including the 16 million disabled people in the UK and more than 1 billion globally who are often excluded from entertainment and culture. In the UK alone, an estimated 9.4 million disabled people feel excluded from attending live or hybrid events, representing a £12 billion annual opportunity. Built on an accessibility first AI engine, Pryntd ensures every fan can feel present in shared reality, wherever they are. By starting with music as its beachhead, Pryntd is laying the foundation for a new era of immersive entertainment infrastructure, one that scales from concerts to festivals, from education to retail, and from culture to commerce.