Proximic - Now a comScore Company Information

Proximic provides web services for Page Contextualization, Audience Targeting and Brand Protection to advertising networks, agencies / DSPs, and publishers, with the goal to empower greater control, precision, confidence and profitability of ad placements across the ad ecosystem. Proximic precision-matches complex and unstructured online content to the most effective advertisement targeting. At the same time the company helps brand advertisers assess the quality of ad environments for their brand messages. This leads to higher acceptance of online ads for users and advertisers and ultimately brings more revenue into the online ad market place. Proximic's services run on a more dynamic, more precise and more versatile technology basis than other solutions. Combining non-linguistic contextual profiling technology called "Pattern Proximity" with a "Dynamic Categorization Engine" enable Proximic to identify better ad matches across highly granular topical interests.