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We begin with the end.™ PROWL is an industrial design studio helping brands create a regenerative future. We take a research-based, materials-centered, and collaborative approach in order to craft inspiring outcomes at scale that employ materials, processes, and technology in measurable and more responsible ways. Our vision of a regenerative future is one where human societies and natural ecosystems do not just endure but thrive, improving and restoring themselves over time. Through our holistic design approach, we account for the full lifecycle — first beginning with the end — to ensure we hold the well-being of both people and planet at equal value. To realize our regenerative design vision, we involve experts at points beyond the traditional scope, such as upstream with material scientists and downstream to recycling and composting facilities. We have also crafted guiding principles in order to hold ourselves accountable to our mission throughout each and every project. Because of our concentrated focus to create a regenerative future with our clients, partners, and collaborators, our outcomes can take many forms — products, storytelling strategies, and research reports — across numerous industries.

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