Provoco Information

Provoco is a brand development and design practise focused on developing and marketing own brands such as Shayton Equilibrium hyper-car, fashion brand Collection 69 and developing and designing products and brands for our customers. Provoco is a lifestyle brand that aims to tease all of the human senses and to sculpt architecture into the living environment in which it exists, whilst retaining complete functionality. The studio draws its passion and inspiration from forms in nature as well as technologies transferred from other industries. Striking a balance between actual projects and experimental projects is crucial to enable them to remain at the top of the game. Yugen as the core of the appreciation of beauty and art originates from Japan and implies mysterious skills that can be felt but not put into words. PROVOCO found the way to put it in the form. Provoco thrives on a notion to uncover the universal principles of life. It is a focused design that goes to it’s source, the source of our inner selves, our meaning.