Protean Consulting Information

Protean Consulting works with adtech and media-technology companies as they grow into their next market, next stage or next revenue line. We work alongside the leadership team already in place. Growth asks new things of a commercial model. A first move into a new region. A partner channel to build. A sales team scaling past the founder. A board wanting sharper sight of the number. These are the moments where an experienced outside view is most useful. HOW WE WORK • Consulting projects | 4–6 weeks. Focused work with a defined output: a market entry plan, a go-to-market review, a partnership strategy. • Fractional CRO | 2–5 days a week, 6–24 months. Senior revenue leadership for a set period, building capability in the team so it holds after the engagement ends. • Strategic advisory | 5-10 hrs a month. Independent judgment for founders and boards on risk, oversight and the hard commercial calls. WHAT WE BRING • International expansion: market selection, entry sequencing, local partners and first hires. • Business development: partnerships, channel strategy and deal origination on both sides of the trade. • Go-to-market: positioning, pricing, sales motion and pipeline discipline. • Revenue leadership: forecasting, board reporting and building commercial teams. Sectors: programmatic, commerce media, agentic advertising. Experience: commercial leadership across four continents. Based in the UK, working across EMEA, APAC, MENA and North America. To start a conversation: Richard.OSullivan@proteanconsulting.com