WELCOME TO SKIING
Atomic was born in the Austrian Alps in 1955. Founder Alois Rohrmoser handcarved race skis that would give an edge to the most successful athletes of that era. The brand’s modern-day headquarters are still located in the Pongau Valley, just five kilometers from Rohrmoser’s original workshop. This history and heritage continue to be the foundation of Atomic’s identity, from the early days of handmade wooden skis to the skis that grace the tops of World Cup podiums and remote peaks around the world today.
SKIED AROUND THE WORLD
The manufacturer designs and produces skis used by some of the top skiers in the world across every discipline. From World-Cup racing to the X-Games, Nordic to Ski-mountaineering to the most demanding backcountry-skiing objectives, skiers like Mikaela Shiffrin, Hermann Maier, and Chris Bentchetler have all trusted their careers to Atomic. In turn, these and many other elite skiers provide feedback from the highest levels of competition and performance to help guide R&D and innovation at Atomic, thereby shaping and guiding the focus of the brand.
WE ARE SKIING
Today Atomic employs around 1000 people at their Pongau Valley headquarters. Here, they produce over 400,000 pairs of skis each year. For more than 65 years the brand has been synonymous with skiing, and each member of the Atomic family continues to contribute to that identity. From R&D to marketing professionals, to pro athletes and the craftsmen who leave the finishing touches on each product, each person lives and breathes the sport of skiing.
Atomic is a company founded by a skier, and continues to be a brand for skiers, by skiers.
WINTERSTEIGER AG is an international machinery and plant engineering group. Founded in 1953, it has gradually established itself as a leading provider of innovative solutions for customers in technically sophisticated niche markets. The divisions of the company consist of:
Division SEEDMECH
Turnkey solutions for plant breeding and Research
Division SPORTS
One-stop supplier for the rental and servicing of sports products
Systems for hygienic drying of sports goods and work clothes
Custom solutions for feet
Division WOODTECH
Process solutions for precision thin-cutting, wood repairs and cosmetics
Saw blades for wood, food, and metal
Machines for mobile and stationary sawmills
Plants and automation solutions
Division METALS
Leveling technology machines and systems
WINTERSTEIGER is the world market leader in its SEEDMECH, SPORTS and WOODTECH divisions. The company delivers to no fewer than 130 countries from its headquarters in Ried im Innkreis, Upper Austria, and via 15 subsidiaries and 60 representative offices. WINTERSTEIGER has more than 1000 employees worldwide. For more information, please visit www.wintersteiger.com.
Nordica builds the best performing, highest quality products in skiing. Everything we design starts with the understanding that the final product will perform better, fit more comfortably, and enhance the skiing experience more than any other product on the market.
Performance is the first, second, and third criteria for anything we build. Our heritage goes back over 60 years, and our record of quality innovation speaks for itself. Performance, innovation, and passion for the sport of skiing are in our DNA.
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