Elevation Labs consists of three different divisions - Idaho (previously Northwest Cosmetic Labs), Colorado (previously Colorado Quality Products, and Minnesota (previously Boomerang Labs). With over 600 employees and over 300,000 square feet across its facilities, these organizations have the capacity and capability to meet the needs of our prestige beauty customers. With a reputation for consistently high-quality products, fast and reliable speed to market, and award-winning innovation, our sites leverage the best practices across each platform to continually enhance our customers' experiences.
There's a meeting that happens at some version of nearly every B2B company, usually once a quarter. The marketing team reviews results. PR reports solid placements. SEO shows ranking improvements. Content shows healthy traffic. Then someone asks the question nobody wants to answer: "So why aren't we seeing more pipeline from all of this?"
The problem isn't effort. It's that visibility programs built in silos produce results that fade instead of compound. PR earns coverage that doesn't strengthen search. SEO optimizes pages that don't get amplified. Content gets published without a strategy connecting it to either. Each channel looks fine in its own report. But there's no system pulling it together — and in an era where AI platforms like ChatGPT and Gemini are reshaping how buyers find and evaluate vendors, scattered signals don't build authority. They get ignored.
Idea Grove was built to solve this. Our Total Visibility System aligns earned media, SEO, content, and AI optimization into a single coordinated engine — where every placement, every article, and every search signal reinforces the others. Authority accumulates. Discoverability grows. And visibility becomes something that compounds over time rather than restarting with every new campaign.
Gartner predicts earned media budgets will double by 2027 as AI-driven search becomes the dominant way buyers find vendors. We've been building toward this moment for years.
We work with midmarket B2B companies in SaaS, IT services, manufacturing, HVAC, logistics, data centers, and telecom. We're a three-time Inc. 5000 company, a two-time Inc. Best Workplace, and an O'Dwyer's Top 25 Tech Agency — with 20+ years of proven results and client experience that includes Amazon, NTT, Motorola Solutions, Sabre, and more.
If your visibility programs are generating activity without building authority, we should talk.
We believe in the power of private capital to create a better tomorrow.
With refined software-as-a-service (SAAS) technology built by a team of experienced finance/ESG professionals and veteran product engineering & design technologists, the company's tools are used by financial advisors to build socially selective customization, factor-tilt, and tax-efficiency into investment portfolios while quantifying their impact.
The portfolio generation, simulation, and reporting engine at Impact Labs was built by more than a dozen engineers and CFA-charterholders, the majority from M.I.T., the rest out of U.C. Berkeley, Georgia Tech and Eastern European Universities.
Customizable Impact -- introducing: Socially-Selective Investing℠
We enable Financial Advisors to offer an unprecedented level of portfolio customization for their clients and superior after-tax performance.
Some features of the first-of-a-kind algorithmic social impact portfolio construction tool set:
• Socially Selective℠ – One's core values can be inputs for the automated portfolio construction engine that seeks best-of-breed companies while building a responsibly-diversified portfolio: just a few taps and swipes on dozens of causes: Green/Sustainability, Food Quality, Equality, Weapons, Tobacco, etc.
• Tax Optimized – "Tax alpha" seeking, including gain and loss harvesting tailored to individual tax profile.
• Factor-Tilt and Smart Beta – Customized risk-return profiles are now available, such as price to book (valuation), return on equity (quality), etc., or for seeking 'minimum-volatility'.
Try it out for yourself: https://CustomESG.com#LI
Do you know your marginal tax rates? https://TaxImpacts.com