Propr Information

Brand is a performance lever that many companies overlook. Propr helps growth-stage CEOs unlock it. Propr is a brand strategy and creative direction firm led by Bobby Gillespie, a brand strategist and creative director with 25 years of experience in agencies, in-house teams, and his own firm. We work with CEOs as an ongoing partner in brand and go-to-market strategy, creative problem solving, and marketing leadership. When the brand is right, customers pay more, buy sooner, and stick around longer. That’s how a brand grows the value of a company. We stay hands-on, leading campaigns, messaging, creative and content direction, and the teams and vendors who carry the work. Our WEEO framework keeps every brand decision tied to results. If your company is ready for its next stage of growth, let’s talk. Specialties Brand Strategy, Creative Direction, Brand Positioning, Go-to-Market Strategy, Marketing Leadership, Messaging Strategy, Campaign Development, Content Direction