Nice to meet you.
As our name suggests, Creative Fusion is all about bringing things together. Ideas and emotions. Persuasive language and design. Traditional and digital marketing communications. Above all, we're in the business of bringing clients together with their customers. Current customers. Former customers. New customers. Customers you didn't even know existed.
The first thing you need to know is that we really don't like talking about ourselves that much. We'd much rather listen, ask questions about your marketing challenges, and listen some more. But since this is a bit like the dreaded first date (remember those?), we should say a bit about who we are. And what we care about.
At the risk sounding like a Match.com member, we've been told that we're passionate, hardworking, and creative. We're also not easily satisfied… with our own work, that is! Finally, we've been accused of being fun and easy to work with.
We've been in the business of bringing things together since 1991. Over the years, there aren't many challenges we haven't encountered. Need a new product brochure for that big trade show next month? Done. Want an ad campaign or email blast that will make the phone ring off the hook? How about a clear and memorable business identity? You got it. It's this can-do attitude fused with the talents of designers, writers, digital wizards, and marketing specialists that have made Creative Fusion the advertising agency you should team up with.
We believe in the power of private capital to create a better tomorrow.
With refined software-as-a-service (SAAS) technology built by a team of experienced finance/ESG professionals and veteran product engineering & design technologists, the company's tools are used by financial advisors to build socially selective customization, factor-tilt, and tax-efficiency into investment portfolios while quantifying their impact.
The portfolio generation, simulation, and reporting engine at Impact Labs was built by more than a dozen engineers and CFA-charterholders, the majority from M.I.T., the rest out of U.C. Berkeley, Georgia Tech and Eastern European Universities.
Customizable Impact -- introducing: Socially-Selective Investing℠
We enable Financial Advisors to offer an unprecedented level of portfolio customization for their clients and superior after-tax performance.
Some features of the first-of-a-kind algorithmic social impact portfolio construction tool set:
• Socially Selective℠ – One's core values can be inputs for the automated portfolio construction engine that seeks best-of-breed companies while building a responsibly-diversified portfolio: just a few taps and swipes on dozens of causes: Green/Sustainability, Food Quality, Equality, Weapons, Tobacco, etc.
• Tax Optimized – "Tax alpha" seeking, including gain and loss harvesting tailored to individual tax profile.
• Factor-Tilt and Smart Beta – Customized risk-return profiles are now available, such as price to book (valuation), return on equity (quality), etc., or for seeking 'minimum-volatility'.
Try it out for yourself: https://CustomESG.com#LI
Do you know your marginal tax rates? https://TaxImpacts.com
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