Prophet Information

Every important business decision should be simulated first. Prophet is a causal AI decision intelligence platform, founded in Melbourne in 2021. We extend the discipline of marketing mix modelling (MMM) beyond historical measurement, building a living digital clone of each customer's business that models how media, pricing, promotions and 106,000 economic and market signals interact. Too many business decisions are made on gut feel, or on numbers pulled together to justify an answer someone already chose. Prophet lets leaders run a decision forward and see what it does to revenue before a dollar is committed. More than 40 brands across Australia and New Zealand, from retail and insurance to wagering and FMCG, now rehearse their decisions with Prophet. We were named the AFR BOSS Most Innovative Company in Media & Marketing in 2025. Stop guessing. Start rehearsing.