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Properly Improper started as a passion project and grew into a brand that ships thousands of products worldwide each month. Founded by a product designer with a background in major retail, we blend professional expertise with a deep belief in unapologetic self-expression. Born from the desire to break free from restrictive expectations, our brand celebrates individuality, humor, and authenticity—without limits. More than just gifts, our products serve as reminders to embrace who you are, create what you love, and live on your own terms. No judgment. No rules.

Website https://faire.com/direct/properlyimproper
Revenue $3.1 billion
Employees 2 (2 on RocketReach)
Founded 2022
Industry Retail

Properly Improper Questions

The Properly Improper annual revenue was $3.1 billion in 2026.

2 people are employed at Properly Improper.

Properly Improper is based in Carlsbad, California.

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