Propel is a well-being technology company that helps organizations build healthier, more engaged, and more connected workforces through customized, behavior-driven well-being strategies. Unlike standardized wellness platforms, Propel combines fully customized platform design, behavioral science-based engagement strategy, and culture-specific program development into a single long-term activation system. Every experience is built around the unique culture, workforce structure, communication environment, and strategic goals of the organization. Our approach is grounded in behavioral economics and habit formation science, helping organizations move beyond short-term participation campaigns toward sustained engagement and measurable behavior change. Through personalized communication strategies, targeted engagement pathways, incentive design, organizational segmentation analysis, and ongoing optimization, Propel helps employers increase relevance, participation, and long-term employee connection. The result is a well-being experience designed not just to inform employees, but to activate meaningful and lasting change.
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The Propel, Inc. annual revenue was $2 million in 2026.
Bob Layne is the President and CEO of Propel, Inc..
13 people are employed at Propel, Inc..
Propel, Inc. is based in Brentwood, Tennessee.
The NAICS codes for Propel, Inc. are [551, 55].
The SIC codes for Propel, Inc. are [671, 67].