Proof66 LLC Information

Proof66 is meant to be the answer. We're some liquor enthusiasts who got together, found out on our own that the professional judges were usually pretty right, and decided to launch something to help the rest of the world discover great spirits. We aggregate the public ratings from the San Francisco World Spirits Competition, the Beverage Testing Institute, and Wine Enthusiasts Magazine. Each of these services are independent, use blind taste tests, and between them have at some time or other rated the vast majority of liquors out there. Then, we add our own commentary and give you a chance to add yours. The combined user reviews become the "Rabble Score" or, if you will, the score of the common man. Then, we take all those scores and-with a little Princeton-trained statistical magic-mix 'em all up and give you a final combined score for easy ranking. We now have nearly 6,000 spirits listed on the website. What are you supposed to do with thousands of listings? Proof66 is your introduction; use it whenever you find yourself wondering if something is worth trying (it usually is at least worth trying) or looking for something special in a particular price range. Think of restaurant ratings from Zagat or other services. But we don't stop there! Drinking liquor is like listening to music on your iPod: each bottle is like a good song mingling in different playlists. At Proof66, you have the chance to make multiple "playlists" of bottles: use them to track your inventory, make a shopping list... we even give you the ability to register with us for special events just like June Brides register for china at Target®.