Promosync Information

Trade promotions are the biggest commercial lever in FMCG. Yet managing them remains one of the most painfully manual processes in the industry. Every yellow ticket on every shelf in every supermarket starts with someone typing data into a spreadsheet. Multiply that across thousands of products, dozens of retailers, and different formats for every single one, and you get the reality that commercial teams live every day: millions of data points entered by hand, reconciled by hand, and disputed by hand. The industry has spent years chasing better prediction. We think the bigger opportunity is execution. PROMOSYNC is the infrastructure layer between suppliers and retailers. We automate the commercial transactions to ensure every deal is delivered as agreed. No manual data entry. No spreadsheet errors. No late nights fixing what should have worked the first time. We exist to engineer harmony into the most complex commercial relationship in FMCG. Suppliers and retailers need each other. The systems between them should reflect that. Sales teams get their time back. Finance teams get visibility. Commercial leaders get confidence that what was planned actually happened. Better prediction gets the headlines. Better execution gets the results.