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We are a business design agency that bases our work on behavioral science and evolutionary psychology. Our clients are interested in revenue growth and the improvement of customer experience quality.For our clients, vanity metrics are not a priority. Nothing that is human is foreign to us. Therefore, our services cover marketing, sales, human resources, market research, customer experience. Everything we do, we also measure. Alongside our in-house software for subconscious measurement of market sentiment, we also own two technologically advanced, mobile neurolabs. Our team possesses advanced knowledge in market response modelling (measuring the effectiveness of advertising on business).At every moment, we want to know whether our clients’ business is going in the right direction. We monitor and analyze the customer experience, both online and offline. Promosapiens owns advanced software for analyzing the movement and behavior of customers in real spaces (supermarkets, shopping malls, airports, museums…). We operate globally with clients from 3 different continents. We believe that creativity is a superpower. For this reason, we do not categorize ourselves as either “digital marketers” or “traditional marketers.” We believe that not every campaign can be based on a call to action (“Buy Now”), nor can it be poetry without substance (“The magical power of our product”). We are followers of the “Mad Men” philosophy, the golden age of advertising – the customer is not interested in a higher purpose (brand vision) but in a simple and effective solution to their problem. For our client to stand out from the competition, their problem-solving needs to be communicated in a witty, inspirational, or emotional way. We love creativity, but we also love analytics. At the center of our actions is the human being, because every customer is first and foremost a human, and then a customer. If you understand the human, you will understand the customer.

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Dalibor Šumiga is the CEO of Promosapiens.

9 people are employed at Promosapiens.

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