Projectiqs Information

We’ve been digital from the very beginning. Founded in 2013 as a design and technology company, we’ve seen the landscape change dramatically — our industry has evolved, our clients’ businesses and their challenges have become more complex, consumer behaviour has changed — and we have changed. Yet, Projectiqs was started with the belief that intuitive and engaging consumer experiences will help move our clients’ businesses forward — and we still believe that today. We believe that digital is much more than an advertising and marketing channel. We help our clients realize the full potential of digital through our Strategic Design process and the solutions we create for them. We want to work with clients who value the same things we do. Any agency or brand can churn out endless white noise for products and services, but this does no one any good. Unfortunately, even after this approach inevitably fails, the reflex is often to “turn up” the noise for better results rather than fine-tune it. At Projectiqs, observing this approach has confirmed a long-held suspicion: just because an idea is louder or flashier, that doesn’t mean the message is being heard. To be heard, we have to be smarter not louder. This is expertly crafted disruption. Expertly crafted disruption is so powerful, in part, because it’s so simple. If an idea isn’t disruptive or engaging enough to catch consumer attention, it’s only adding to the white noise in the background. And, if it’s not expertly crafted to be smart and innovative, it’s falling on deaf ears – no matter how loudly you blare the message.