Project Blue Collar® Information

Project Blue Collar - Support the Underdog (PBC) is a movement and brand to promote dog adoption. PBC is striving to tell a different story about rescue dogs - not one of pity and sadness, but one that celebrates the joy and love that comes from welcoming a rescue dog into your family. PBC's goal is simple: To elevate the status of rescue dogs as prized pets and inspire more people to adopt. PBC’s signature Support the Underdog® Blue Collar is the symbol of the movement. Like "Livestrong for dog adoption," it gets conversations going, increases awareness, and lets dogs be the marketers for adoption. The Support the Underdog® Blue Collar gives people a way to show their “rescue pride" and tell their dog's story. Even dogs who weren’t adopted can wear a Blue Collar to show their support for the movement.