PROFIRST Information

Profirst is a global creative studio connecting brands to culture through events, experiences, collaborations, and content. Founded in Brussels in 1989, we work across formats and disciplines—blending concept, art direction, curation, and production to create moments that resonate and last. With teams in Brussels, Paris, London, Beijing, and Shanghai, we operate where culture happens. Our clients include leading names in luxury, fashion, beauty, automotive, and corporate sectors. From haute-couture fashion shows to product launches, from immersive pop-up stores to institutional conferences, we design and produce experiences at every scale—always with the same obsession for detail and cultural relevance. • Event design & production • Creative direction & scenography • Brand content & editorial • Pop-up stores & retail activations • Institutional & corporate events We are proud to be B Corp™ certified—a recognition that confirms our commitment to balancing creativity with responsibility. We actively work to reduce the environmental and social footprint of our productions, partnering with suppliers who share our values. From storytelling to storysharing: we don’t just create experiences, we make them worth passing on. 100% management-owned. Independent since day one.