Professional Beauty Competitors

Founded in 1979, SELF’s mission is to be a leading authority in health and wellness. We create accurate, inclusive, useful, entertaining, and emotionally honest content, products, and experiences to empower women to take better care of themselves, their communities, and the world.

Allure is the world’s most trusted voice in beauty. With vibrant imagery, rigorous reporting, and powerful storytelling, we are a vital guide to the trends, people, innovations, procedures, and products that matter most in makeup, skin, hair, and wellness. We celebrate inclusivity and drive the cultural conversation around representation, helping to expand the way society sees beauty—and the way we see ourselves.

Behindthechair.com is the global leader in the salon media world, connecting the professional hair industry to the latest trends, education, and inspiration. We work with the world’s top celebrity stylists and colorists—the creators behind the hair trends worn by millions worldwide. With over 1 million monthly website visitors who read over 2 million pages of haircutting, styling and hair color trend content, Behindthechair.com is the largest online destination for hairdressers across the globe. We dominate social media with a combined community of over: • 2.6 million Instagram followers • 1.7 million Facebook followers • 150,000 YouTube subscribers • 220,000 TikTok followers Through BTC University (btcuniversity.com), we’ve delivered over 180,000 online classes in more than 80 countries in the past year, providing world-class education to hairdressers everywhere. We are also the creators of the @oneshothairawards, the world’s largest and most prestigious hair awards program, with over 1.4 million entries in just five years. Our BTC Show and BTC On Tour events bring together thousands of hairdressers for non-stop education from the industry’s biggest names. With over 3,200 attendees, the BTC Show is the largest hair event of the year, offering back-to-back, 45-minute look-and-learn presentations by top platform artists and influencers. For 25 years, our mission has been simple: to make the lives of hairdressers better. Powered by a dedicated team of 35 passionate professionals, we live by the motto: “Good is the enemy of great.”