In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway’s harsh and rugged land. Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna’s direction: to search for the best in technical advancements, to create the ultimate in performance product.
Today, four generations later, as traditional mountain life broadens, we are still a Norwegian family-owned and run company. We inherit from our forefathers our commitment to advance the boundaries of product function, with design-bred solutions to equip you with the highest-grade, protective, sustainable gear for your outdoor needs.
We control the ultimate detail with the promise to bring you excellence through experimental, technical perfection assisted by our dedicated testers and ambassadors. From concept to creation, our in-house team of designers and craftsmen are compelled to stretch the edges of innovation. We build touchstone products, establish construction techniques, and redefine the meaning of fit, fabric, function and finish, based on our design principle of Loaded Minimalism™.
Ethical trade and sustainability are essential in all parts of our value chain, and we believe that the only way to run a company is on a sustainable platform. We are completely transparent about our processes through our roadmap, ensuring we keep pushing ourselves towards reducing our environmental footprint and creating a positive impact.
Our vision:
Welcome to nature
Our mission:
Make great products our way for people with an active lifestyle
Our company values:
Roots, Innovation, Passion
Our design philosophy:
Loaded minimalism™ – great products made as clean as possible with all critical details
Welcome to Future Agency
Three key futures are shaping the business environment of tomorrow:
The #DigitalFuture - as a key driver of economic growth, disruptor of industries and labor markets, and the biggest growth opportunity for many industries.
The #HumanFuture - as shrinking workforces shape economies, companies will have to get creative in order to evolve and grow. On top of this, a growing focus on #GenderEquality will put pressure on the org chart of a host of companies. Diversity is a positive, but the path to it will require effort.
The #GreenFuture. It's easy to ignore science, ignoring forces of nature is hard. As #ClimateChange wreaks havoc with the weather, a great number of challenges lie ahead - including the reduced access to the natural resources that have been taken for granted.
Combined, these future forces present a formidable challenge - and an even larger opportunity. Future Agency exists to let boards and executives make the most of these futures. After all, it's easier to score, if you know where the ball is going to be...
Future Agency is a project by EXIT Denmark ApS
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