Prodrive Competitors

Ferrari's story officially began in 1947 when its first road car, the 125 S, emerged from the gate of no. 4 Via Abetone Inferiore in Maranello. The iconic two-seater went on to win the Rome Grand Prix later that year and shortly thereafter was developed into a refined GT roadster. The company has travelled a long way since then, but its mission has remained unaltered: to make unique sports cars that represent the finest in Italian design and craftsmanship, both on the track and on the road. The very definition of excellence and sportiness, Ferrari needs no introduction. Its principal calling card is the numerous Formula One titles it has won: a total of 16 constructors’ championships and 15 drivers’ championships. And of course, there is the impressive lineup of legendary GT models. Cars that are unique for their design, technology and luxurious styling and that represent the best in Italian the world over.

Hyundai Motor India Limited (HMIL) is a wholly-owned subsidiary of Hyundai Motor Company (HMC). HMIL is India’s first smart mobility solutions provider and the number one car exporter since its inception in India. It currently has 12 car models across segments GRAND i10 NIOS, All New i20, i20 N Line, AURA, VENUE, VENUE N Line, Spirited New VERNA, All New CRETA, ALCAZAR, New TUCSON, KONA Electric and All Electric SUV IONIQ 5. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts advanced production, quality, and testing capabilities. HMIL forms a critical part of HMC’s global export hub. It currently exports to around 85 countries across Africa, the Middle East, Latin America, Australia, and Asia Pacific. To support its growth and expansion plans, HMIL currently has 583 dealers and more than 1492 service points across India. In its commitment to providing customers with cutting-edge global technology, Hyundai has a modern multi-million-dollar R&D facility in Hyderabad. The R&D centre’s endeavour is to be a centre of excellence in automobile engineering.

Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots. With 18 production plants in 12 countries and a commercial presence in over 160, Pirelli has around 30,700 employees and had a turnover of about 5.3 billion euro (in 2021). It is among the world’s major producers of tyres and associated services and the only one focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles. Pirelli’s technological excellence is also nourished by the innovation and competencies derived from sporting competitions, in which it has been active for over 110 years. Currently, the Company participates in over 350 car and motorcycle sport events and, since 2011, it has been the exclusive tyre supplier to the Formula 1© World Championship and will be the sole Global Tyre Partner until 2024. All of this has grown from a strong commitment to Research and Development based on an “Open Innovation” model. In 2021, Pirelli’s investment in R&D equaled around 6% of its revenues from High Value products, one of the highest levels among the world’s major tyre producers. Pirelli boasts around 2,000 people engaged in R&D, located at its Milan headquarters and 12 local technology centres, and a portfolio of more than 6,700 patents. The Pirelli brand is an international icon standing for technology, tastefulness and Italian excellence, synonymous with safety and reliability. Represented by the unmistakable “long P” logo for more than a century, the Pirelli name is associated with exclusivity, luxury and innovation, strengthening its distinctive position as a supplier to luxury car manufacturers. Pirelli continually enhances the reputation and strength of the brand through its involvement in motorsport events and competitions, cultural and artistic projects and initiatives benefitting local communities.