Problock Information

At Problock, we help pharma organizations align Commercial Operations, IT, and Field Execution. We focus on the "operational handshake" that ensures your technology actually supports your commercial goals. The problem in pharma is rarely the technology itself it is usually a lack of clarity regarding ownership and governance. When teams are disconnected, field adoption drops, and leadership loses trust in the data. We bridge this gap by creating practical frameworks that simplify CRM structures and improve data quality. Our work focuses on: Operational Governance: Defining clear responsibilities between business and IT teams to prevent data fragmentation. Field Adoption: Simplifying CRM and omnichannel workflows so they provide value to the field rather than adding complexity. HCP Targeting: Moving beyond basic databases to identify the true stage of an HCP using the Adoption and Knowledge Ladders. Data Integration: Building technical bridges to connect local engagement tools (like Yandex or custom apps) to your global CRM stack. The result is a cleaner CRM rollout and a commercial team that can focus on meaningful HCP engagement based on accurate, observable data. We are currently hosting discussions with pharma leaders across Europe to solve the "HCP Reality Gap" and improve field execution. Let’s build a more effective commercial engine together.