Probit Research Information

Probit is a full-service research agency redefining what it means to be “boutique.” Our focus is on consultative research using leading-edge techniques and, if needed, experimental approaches uniquely designed for each project. We avoid “cooker-cutter" analytics to provide results that are accurate and relevant. We go beyond the standard deck to offer targeted business insights and support for communicating findings within the organization. All work is completed in-house with no off-shoring; this ensures accurate programming, processing and analytics. All advanced analyses are performed by PhD level staff and all team members have more than 10 years’ experience. We have vast international expertise, including knowledge of appropriate sampling and data collection methodologies in emerging markets. We offer the best and brightest thinking in the industry (at very competitive prices!).