Probability is a leader in mobile entertainment gambling services and technology, operating exclusively in regulated markets. The business owns and operates some of the UK's most popular mobile gambling sites including flagship casual gambling brand LadyLucks (www.ladylucks.co.uk), Moobile Games (www.moobilegames.com) and Touch My Bingo (www.touchmybingo.com). Probability provides a fully managed white label solutions for non-gambling brands such as media companies, app developers, marketing agencies, broadcasters and mobile network operators. In the UK and Italy Probability provides its games as a hosted service to leading gambling operators including Paddy Power, William Hill, Lottomatica and SNAI. The business was founded in 2004 and is headquartered in London, UK with subsidiaries in Gibraltar and Switzerland. It is licensed to provide gambling services in the UK, Gibraltar and Italy. Probability PLC floated on the London Stock Exchange in 2006 and is listed as PBTY.
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Probability plc Questions
The Probability plc annual revenue was $19.9 million in 2026.
Duncan Culley is the Marketing Executive of Probability plc.
3 people are employed at Probability plc.
Probability plc is based in London, Greater London.
The NAICS codes for Probability plc are [713, 713290, 71, 71329, 7132].
The SIC codes for Probability plc are [799, 79].
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