2023 -2024 Industry Lead, Mid-Atlantic Semiconductor Hub @
2021 -now Senior Director of Corporate and Industry Engagement and Professor of Practice @
2020 -2021 Interim Senior Director of Corporate and Industry Engagement @
2019 -2020 Director of Industry, Innovation and Development and Advisor to the Dean and Professor of Practice @
2016 -2019 Director of Industry, Innovation and Development and Advisor to the Dean @
2013 -2016 President, Client Solutions @
2012 -2012 President, Shopper Insights @
2010 -2012 EVP, Shopper Insights and Strategy @
2004 -2009 VP, Shopper Insights @
1998 -2000 Product Manager, Beverages @ Green Country Beverages Limited
Priya Baboo Education
Penn State University
MS (MS, Marketing/Supply Chain Management)
2001-2002
University of Madras
MBA (MBA, Marketing)
1996-1998
Priya Baboo Skills
Leadership
Shopper Marketing
Shopper Insights
Customer Insight
Strategic/Consultative Selling
Analytics
Marketing Research
Competitive Analysis
Marketing Strategy
Consumer Products
Strategic Planning
Account Management
Product Development
Retail
Pricing
Product Marketing
Merchandising
P&L Management
Marketing Management
Business Strategy
Brand Development
Market Planning
Forecasting
Advertising
Nielsen
Management
Segmentation
Market Research
Strategy
Cross-functional Team Leadership
Brand Management
FMCG
Consumer Behaviour
Consumer Insight
Brand Equity
Business Intelligence
IRI
Market Analysis
Competitive Intelligence
Categorization
Advertising Research
Strategic Thinking
Trade Marketing
Pricing Strategy
Brand Architecture
AC Nielsen
Business Insights
Spectra
Product Innovation
Marketing
Business Development
Higher Education
Cross Functional Team Leadership
Research
Priya Baboo Summary
Priya Baboo, based in State College, Pennsylvania, United States, is currently a Co-Past President at NACRO (Network of Academic Corporate Relations Officers). Priya Baboo brings experience from previous roles at NACRO and Penn State College of Engineering. Priya Baboo holds a 2001 - 2002 MS in MS, Marketing/Supply Chain Management @ Penn State University. With a robust skill set that includes Leadership, Shopper Marketing, Shopper Insights, Customer Insight, Strategic/Consultative Selling and more. Priya Baboo has 1 emails and 1 mobile phone numbers on RocketReach.
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