Priority Ventures Information

Priority Ventures Group has helped businesses and nonprofits achieve better outcomes for over 16 years. Caryn Ginsberg co-founded PVG with Sherry Essig, now of Flow Dynamix, after a corporate career that included senior positions in strategy and marketing. Caryn brings over 20 years experience with clients ranging from the Fortune 500 to leading nonprofits and smaller organizations to her work with Priority Ventures Group LLC. She has served on several nonprofit boards of directors and advisory boards. She has also taught marketing management and strategy in the MBA program at Johns Hopkins University, for Humane Society University, and for the Bank Marketing Association. Her expertise ranges from strategy and market research to promotion and measurement. Caryn brings a rare mix of analytical and creative skills, as well as a traditional business background combined with extensive work for nonprofits. She is known for getting to the heart of what matters, focusing on what's actionable, and generating new ideas. Caryn has spoken extensively at conferences in both the business and nonprofit sectors on increasing marketing and outreach effectiveness. She has also authored many articles, including for Executive Update, Vegetarian Journal and The Animals' Agenda. Her prior positions include Senior Vice President, Director of Retail Marketing for an $11B bank, as well as with Boston Consulting Group and Strategic Planning Associates (since merged with Oliver Wyman). Caryn holds an MBA from the Stanford Graduate School of Business, as well as an A.B. in economics / mathematics from Dartmouth College, where she played varsity ice hockey. She earned an advanced certificate in marketing design from Sessions College for Professional Design. "We know when we get a call from her she is going to ask questions and make us think."