We are built on the principle that powerful, well-implemented brands are instrumental in realising vision and creating growth. We are a leader in experience design, brand transformation and implementation, with a diverse team of over 700 experts across 23 offices. A unique blend of rigorous thinking, creativity and operational excellence underpins our approach. For thirty-eight years, we have partnered with many of the world’s leading brands to drive change and build growth.
Looking for a particular Principle employee's phone or email?
The Principle annual revenue was $147.9 million in 2026.
Elliot Andrews is the Chief Executive Officer - UK and RoW of Principle.
269 people are employed at Principle.
The NAICS codes for Principle are [541614, 5416, 541, 54161, 54].
The SIC codes for Principle are [874, 87].