Primrose Bakery Competitors

Our mission at Flour is simple: we are incredibly passionate about sharing the pure pleasure that mouth-watering pastries and foods and warm hospitality can bring into your life. We love what we do and even more we love sharing it with you.

Lola's Cupcakes began back in 2006 when two friends, Victoria Jossel and Romy Lewis, started things the good old fashioned way. Originally taking orders in their bedrooms and baking in their parent's kitchens, the orders soon started flooding in and they had to move production to a bakery in Primrose Hill. With their love for baking and passion for the finest, freshest ingredients the company grew from strength to strength. Lola’s opened concessions in Harrods, Selfridges and Topshop, a flagship in Mayfair, an online store and has worked hard to produce London’s best cupcakes. Victoria and Romy moved on to other projects, but Lola’s continues to grow in team and spirit. Now with twenty stores across London, Lola’s handcrafts cakes and cupcakes for the city daily. In each of our stores, from Chancery Lane Station to Canary Wharf and even Selfridges Birmingham, our cupcake specialists are on hand to advise and to give you a taste of our classic flavours as well as our seasonal new discoveries. Our sponges rise with the sunrise and our bakers and decorators handcraft our cakes and cupcakes using only the finest ingredients. Fresh every day, always, Lola’s Cupcakes brings a smile of sweetness to people every single day.

In 1983 Ben’s Cookies began in the home of cookery writer and chocoholic, Helge Rubinstein. The cookies were too good not to be shared and so Oxford’s Covered Market became our home with the original shop opening in 1984. Helge coined the name after her son Ben (that’s him in our logo, drawn by her good friend and renowned illustrator Sir Quentin Blake). This shop, with our simple freshly-baked cookie outlook, is still going strong today. So is our business, with new shops appearing in select locations in England and around the world.