Primp and Blow Competitors

TONI&GUY USA is a beauty icon with 40+ hair salons and 20+ cosmetology schools throughout the USA. With over 50 years of experience, TONI&GUY is an international icon and leader in the hairdressing industry, setting new standards for hairdressers and making education available globally. Our mission is to upgrade the industry one hairdresser at a time. Each year a new hair collection is launched under the guidance of TONI&GUY Creative Director, Zak Mascolo. Bridging the gap between fashion and hairdressing, TONI&GUY’s Artistic Team works with high end designers at New York Fashion Week creating innovative styles that are seen on the runways and interpreted by hairdressers nationwide.

Our philosophy is simple: focus on one thing and be the best at it. For us, that's blowouts! Either at one of our 125+ locations nationwide or with our line of styling products and tools crafted for the perfect blowout at home. Visit us at thedrybar.com to shop, book appointments or just get to know us better. Peace, love & blowouts! Please note that we are Drybar Holdings LLC, overseeing the 140+ blowout salon locations across the USA, not to be confused with Drybar Products LLC or any Helen of Troy brands, even though we're their biggest fan! If you are interested in learning more about Drybar Products LLC, please head to Helen of Troy.

We’re disrupting a $50 billion industry. Since 2013, we’ve offered our clients the option to truly own their beauty with a revolutionary choice—your place or ours? At home hair color or Hair Color Bar services? Our business is truly omnichannel, with the option to order or subscribe through our website, pick up in store at our Hair Color Bars, or make an appointment at one of our Hair Color Bar locations. At our Hair Color Bars, clients can choose from a variety of color services from licensed cosmetologists—permanent hair color, roots only, hair gloss, highlights and more. With the launch of our men’s line in 2020, we’re shaking up the $50 billion hair care industry with products that continue to raise the bar for doing your own hair at home. We live our values. Here at our San Francisco headquarters and in every Hair Color Bar nationwide, we truly live our values—Love, Joy, Courage, Responsibility, and Trust. Our values inform everything we do, from how we treat our clients to how we treat every member of our fast-growing team. Our founder & CEO, Amy Errett, has fostered a one-of-a-kind culture based on transparency, accountability, and fun; where diversity and inclusion are of utmost importance and every team member feels supported to succeed. We are hair color that breaks the rules. Our commitment to the ultimate client experience, paired with our dedication to product innovation and the latest beauty technology, has attracted a devoted, consistently-growing base of fans, converts, and color evangelists. We love what we do—and it shows. Join us in our mission to live life colorfully and make personal care more personal.