Primetime EV Information

Primetime EV is an independent EV media network. We've been covering electric vehicles since 2005 - before Tesla shipped its first car, before there was a public charging network, and long before short-form video existed as a category. That history is the reason our audience trusts us. The content we produce reaches well beyond our direct following. In the last 90 days, 99.1% of Instagram views came from non-followers. On Facebook, every single view was cold audience. On TikTok, 86.8% of views come from the For You page. Individual videos have exceeded 1.43 million organic views. Combined cross-platform reach now exceeds 10 million. in the last 20 months. Twenty-one years of publishing in one category generates a data signal most media properties don't have. Before any brief is written, we analyse what the EV audience is actually engaging with - what content the algorithm is rewarding right now, where the gaps are, what your audience needs to hear that nobody is telling them. We can score your existing content against the EV category standard and map where it is and isn't working across the consumer journey. That intelligence is available as a standalone product. Most brands find it tells them more than the campaign brief. For brand partners we offer three things most media properties can't. Content intelligence - data-led briefs built on two decades of EV audience signal. Content reach - editorial video across six platforms, distributed to cold EV audiences at scale, produced with the independence a brand channel can never replicate. And direct access - the Primetime EV Club is a community of opted-in EV buyers receiving independent charging comparisons, lease deals and hardware recommendations every month. Declared purchase intent. No algorithm between you and them. We've covered Nissan, Tesla, Jaguar and Renault on EV range launches. In 2026 we launched @primetimeev_latam - the first Spanish-language EV edutainment channel for Latin America. Colombia first.