Primer Labs makes games that teach people how to make games that teach everything else to make all knowledge playable. Primer was founded by Alex Peake at Noisebridge Hackerspace, built a first release on bootstrapping and funded itself with $170,000 from its 7459 Kickstarter backers thanks to a passionate fan army and wide coverage by game, tech, business and education press. Primer Labs has released Code Hero Alpha with the power to create games and share them using an in-game toolset that exposes gamers to the industry-standard Unity game engine and teaches Javascript programming to help turn 100% of its players into programmers. Primer Labs's model is simple: The game is $13.37 and programmerization is the new monetization.
| Website | http://www.primerlabs.com |
| Revenue | $5 million |
| Employees | 2 (1 on RocketReach) |
| Founded | 2009 |
| Address | 2169 Mission St., San Francisco, California 94103, US |
| Phone | +1 415-234-0225 |
| Industry | Computer Games, Toys & Games, Manufacturing |
| Web Rank | 32 Million |
| Keywords | Game Development Platform, Game Development Tools, Educational Games, Game Creation Software, Learning Through Games, Interactive Learning Platform, Game Based Learning, Technology For Education, Educational Technology, Game Design Software, Game Creation Platform, Educational Game Design, Interactive Education, Interactive Learning Games |
| Competitors | Genentech, Illumina, Tempus Labs, Inc., Guardant Health, GRAIL, Caris Life Sciences, Freenome, Biodesix, Inc., PathAI, Ravgen +32 more (view full list) |
| SIC | SIC Code 39 Companies, SIC Code 394 Companies |
| NAICS | NAICS Code 33 Companies, NAICS Code 339 Companies |
Looking for a particular Primer Labs employee's phone or email?
The Primer Labs annual revenue was $5 million in 2026.
Alex Peake is the CEO of Primer Labs.
1 people are employed at Primer Labs.
Primer Labs is based in San Francisco, California.
The NAICS codes for Primer Labs are [33, 339].
The SIC codes for Primer Labs are [39, 394].