Prime Performance Competitors

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. And with billions of activity uploads from all over the world, we have a humbling and audacious vision: to be the record of the world’s athletic activities and the technology that makes every effort count.

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In 1977, we changed things ❤️ BEFORE: athletes would be hooked up to a machine on a treadmill in a lab to track the beats of their heart. AFTER: anyone, anywhere, anytime could measure, translate, and understand their heart rate data – and use it to optimize their performance in sports and life. For half a century, we’ve been working to uncover the secrets to longer, healthier, happier lives. And we put everything we learn into consumer technology, software, and services tailored for sports, health, fitness, and everyday wear. In 2023, we began working with other brands and industry partners to accelerate our goal of 'Life Optimized'. Want to hear more?