Prime Performance Competitors

Strava is Swedish for “strive,” which epitomizes our attitude and ambition: We’re a passionate and committed team, unified by our mission to build the most engaged community of athletes in the world. Every day, we’re searching for new ways to inspire athletes and make the sports they love even more fun. But it’s not only about achieving – we’re an inclusive team, dedicated to elevating each other and the members of our community.

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In 1977, we changed things ❤️ BEFORE: athletes would be hooked up to a machine on a treadmill in a lab to track the beats of their heart. AFTER: anyone, anywhere, anytime could measure, translate, and understand their heart rate data – and use it to optimize their performance in sports and life. For half a century, we’ve been working to uncover the secrets to longer, healthier, happier lives. And we put everything we learn into consumer technology, software, and services tailored for sports, health, fitness, and everyday wear. In 2023, we began working with other brands and industry partners to accelerate our goal of 'Life Optimized'. Want to hear more?