Prime Awards Information

Prime Awards was established in 2024 through the merger of three long-established Irish businesses; MMI, Lee Brothers, and Bright Promotions. Together, we bring over 200 years of craftsmanship, innovation and service excellence, forming Ireland’s leading provider of bespoke awards, medals, trophies and branded products. MMI, founded over 85 years ago, grew from a maker of handcrafted sports and event medals, into an international supplier of trophies, coins, medals and laser-engraved glass and crystal awards. In 1943, Lee Brothers began producing jewellery, medals and badges with meticulous skill, becoming one of Ireland’s most trusted manufacturers. Bright Promotions brings 25 years of expertise in branded promotional products and apparel serving some of Irelands most well-known brands The merger combines Lee Brothers’ craftsmanship, MMI’s award-design excellence, and Bright Promotions’ promotional product expertise. Today, Prime Awards delivers everything - from bespoke award creation to full promotional solutions - all backed by a commitment to quality, creativity and customer service. Our Dublin-based teams continue to design and manufacture in Ireland, serving government, education, sport, corporate and international clients. With modern facilities and a passionate, tradition-rooted team, Prime Awards proudly carries our shared history forward. What We Offer • Bespoke awards, medals & trophies • Custom coins & badges • Laser-engraved glass & crystal • Branded & unbranded promotional products • Corporate & event apparel • Nationwide & international fulfilment