PRiMAX Information

PRiMAX helps property developers and sales agents move from guesswork to scientifically optimised pricing and sales strategies – so they can launch with confidence, sell faster, and maximise returns. We combine real-time buyer and user behaviour data, market insights, and AI-driven modelling to pinpoint exactly what your market values, at what price, and in which sequence to release or sell stock. This means: Price maximisation – capturing hidden value without over-pricing. Faster sales velocity – hitting targets months earlier, unlocking cash flow sooner. Channel optimisation – reducing reliance on high-cost channels while keeping momentum strong. From pre-launch strategy to live sales optimisation, PRiMAX acts as your digital co-pilot – surfacing insights that can drive up to 20% more profit while reducing the risk of slow or stalled sales. Our thesis is that location used to be the big advantage in development. Now it's intelligence.