PRiMAX Information

Off-the-plan developers make million-dollar decisions on pricing, release sequencing, and stock allocation with almost no visibility into what buyers actually want. PRiMAX fixes that. It is the behavioural intelligence platform for off-the-plan property developers. It reads the trail every serious buyer leaves online, the floorplans they return to, the pricing they study, the campaigns that brought them in, and turns it into three things your team can act on: - which lots have the most demand, - which campaigns are generating buyers worth calling, and - what each buyer has looked at so the first conversation lands. Development managers use it to price, sequence, and allocate stock. Sales teams call the right buyers first. Marketers measure lead quality, not just volume. PRiMAX plugs into the CRM you already use, is live within two days, and has over $2.1B in property sold on the platform across Australia and New Zealand. Every serious buyer leaves a trail. PRiMAX reads it.