Founded in 2006 by music industry veterans, Primary Wave is a full-service music shop with expertise in film, television, gaming, advertising, branding, licensing, special markets, touring, talent management, & music supervision. Primary Wave owns the copyrights from iconic artists including: The Beatles, Nirvana, Chicago, Hall & Oates, Def Leppard, and Steven Tyler to name a few.
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Primary Wave Questions
The Primary Wave annual revenue was $8.8 million in 2026.
Marty Silverstone is the President, Global Sync of Primary Wave.
109 people are employed at Primary Wave.
Primary Wave is based in New York City, New York.
The NAICS codes for Primary Wave are [512, 51].
The SIC codes for Primary Wave are [274, 27].
Top Primary Wave Employees
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Marty Silverstone
President, Global Sync at Primary Wave
Los Angeles, CA, US35+ -
Justin Shukat
President at Primary Wave
New York, NY, US24 -
Jane Reisman
CFO at Primary Wave
New York, NY, US35+ -
Jeffrey Straughn
Chief Brand Officer at Primary Wave
Dripping Springs, TX, US35+ -
Natalia Nastaskin
Chief Content Officer at Primary Wave
New York, NY, US25+ -
Franny Graham
VP of Creative at Primary Wave
Los Angeles, CA, US23 -
Sam Sklover
Vice President, Brand Partnerships at Primary Wave
New York, NY, US23 -
Jack Levine
Vice President, Marketing at Primary Wave
New York, United States55+
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