Founded in 2006 by music industry veterans, Primary Wave is a full-service music shop with expertise in film, television, gaming, advertising, branding, licensing, special markets, touring, talent management, & music supervision. Primary Wave owns the copyrights from iconic artists including: The Beatles, Nirvana, Chicago, Hall & Oates, Def Leppard, and Steven Tyler to name a few.
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Primary Wave Questions
The Primary Wave annual revenue was $8.8 million in 2026.
Larry Mestel is the CEO and Founder of Primary Wave.
113 people are employed at Primary Wave.
Primary Wave is based in New York City, New York.
The NAICS codes for Primary Wave are [51, 512].
The SIC codes for Primary Wave are [27, 274].
Top Primary Wave Employees
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Larry Mestel
CEO and Founder at Primary Wave
New York, NY, US25+ -
Justin Shukat
President at Primary Wave
New York, NY, US14 -
Jane Reisman
CFO at Primary Wave
New York, NY, US45+ -
Jeffrey Straughn
Chief Brand Officer at Primary Wave
Dripping Springs, TX, US35+ -
Natalia Nastaskin
Chief Content Officer at Primary Wave
New York, NY, US25+ -
Sam Sklover
Vice President, Brand Partnerships at Primary Wave
New York, NY, US23 -
Franny Graham
VP of Creative at Primary Wave
Los Angeles, CA, US23 -
Bart Saunt
SVP Brand Partnerships at Primary Wave
Los Angeles, CA, US34 -
Marty Silverstone
President, Global Sync at Primary Wave
Los Angeles, CA, US25+
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