Primary Information

At Primary, we’re not just another design studio—we’re revolutionizing how branding gets done. We’ve created a breakthrough new sprint model that disrupts the traditional agency approach, delivering high-quality brand identities in just two weeks through a streamlined sprint process. This model has proven successful with a number of high-visibility startups, and we are expanding into new markets. We are founded Nick Pattison, who spent over a decade at top global design firms Milton Glaser Inc. and Pentagram, and later led design at a number of of startups. We are a seasoned but scrappy team of senior designers and industry veterans, who bring high-end design and supercharged speed to every project.