Primary Competitors

Our programs provide an extraordinary atmosphere for students to build unique creations, play games, and have loads of fun using LEGO® bricks. The activities are designed to trigger young children’s lively imaginations and build their self-confidence. Children work with exciting themes such as machines, outer space and mosaics.

Founded in 2011, KiwiCo delivers seriously fun science, art, and engineering crates that are designed by our expert team and tested by kids. With over 50 million crates delivered worldwide, we inspire kids to think bigger and explore the world around them.

Little Passports by Begin is a direct-to-consumer children’s brand developing original stories and activities focused on geography, culture, science, and art. We are a mission-driven company inspired to help children discover the wonders and mysteries of the world around them. Our award-winning subscriptions have delivered millions of one-of-a-kind activity kits to children around the globe. With our products, children not only learn about a subject but go on an imaginative global adventure, enriching their minds and developing an awareness of the wider world.