Primal Academy Competitors

There's a gap between what people are capable of and what they're able to deliver when it counts. We close that gap. We do this through integrating coaching, science, and data to understand how people perform, and turn that into the decisions, habits, and environments that produce results. This continuous loop has a name: human performance intelligence. Our methodology supports one connected ecosystem that turns complexity into clarity; to execute with precision instead of guesswork. We’ve been obsessing over human performance since 1999 and we’ve proven our approach under the brightest lights in sport, the most demanding conditions in the military, and the highest stakes in business. And we’ll never stop.

Rogue Fitness is the leading manufacturer of strength and conditioning equipment, including barbells, power racks, sleds, and accessories. Founded in a garage in 2006, the company has grown to over 700 team members globally. Rogue is the official equipment supplier of the CrossFit Games, USA Weightlifting, the Arnold Strongman Classic, and the World’s Strongest Man competition. The company remains dedicated to serving the needs of serious athletes at every level, from the garage to the arena.

ONNIT is an Austin, Texas–based health and wellness company focused on helping people support daily mind-and-body performance through science- and quality-led dietary supplements. Best known for Alpha BRAIN®, ONNIT offers products designed to support focus and memory, daily wellness, active performance, gut health, calm, and sleep. The portfolio also includes Total Human®, a convenient day-and-night supplement system designed to simplify a complete daily routine. Total Human Optimization® is the idea that guides the brand: helping people pursue better performance in everyday life.