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Pretzilla brings over a century of expertise in soft pretzel baking, establishing itself as a market leader and innovator in soft pretzel breads and bites with a strong national presence across multiple channels and categories. This deep focus enables us to be a flexible, reliable partner committed to delivering the highest quality and consistency—the best soft pretzel bread you’ve ever tasted. With a proven history of creating and commercializing popular, on-trend snacking solutions for retail, restaurants, coffee shops, stadiums, convenience stores, and vending, Pretzilla is equipped to meet diverse needs. We always begin development with an authentic small batch pretzel-making process, that we can quickly scale up for strategic opportunities. Our recent investment in a new, expanded manufacturing facility—achieving a 100% SQF score upon opening —ensures the capacity and safety standards to support your business. We look forward to collaborating with you to create exceptional meals that drive profitable growth. REAL PRETZEL FLAVOR, BECAUSE IT IS.™

PRETZILLA® Questions

The PRETZILLA® annual revenue was $22 million in 2026.

PRETZILLA® is based in Franklin, Wisconsin.

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