PrettyGreen Competitors

Founded in 1978, Aveda™ creates high performance, botanically-based products for beauty professionals and consumers—while continuously striving to conduct business in an environmentally sustainable manner. Headquartered in Blaine, Minnesota, Aveda manufactures innovative plant-based hair care, skin care, makeup and lifestyle products, available at retail in Aveda Experience Centers and more than 9,000 professional hair salons and spas in more than 30 countries, as well as at www.aveda.com. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty but around the world.

Burt's Bees is the #1 dermatologist recommended natural skincare brand, offering clean and consciously-crafted products to work with the skin and uplift the spirit. We believe that nature holds the key to healthy skin, so we create skin care formulas that are packed with powerful, nutrient-rich ingredients for skin that’s nourished, balanced and beautiful. Our formulas reflect evidence-based natural skin care learnings, and are crafted to work with skin’s natural pace of renewal by nourishing emerging cells and supporting the hydro-lipid barrier. Our nutrient-rich ingredients deliver vitamins, minerals, antioxidants, essential fatty acids, and other phytonutrients to address specific skin care concerns. Formulas are over 95% Natural Origin, with no animal testing, responsible sourcing, and recyclable packaging. As a company, Burt’s Bees operates with a triple bottom line - people, profit, planet - because you simply can’t have one without the other two. We actively nurture our employees, our customers, our families, ourselves and our environment. By practicing what we preach, we hope to set an example for others to follow, and help people connect with the wisdom, power and beauty of nature in their daily lives.

SheaMoisture: Black founded & Black Led Certified B Corp Hair & skin care made with fair trade ingredients and love SheaMoisture is the legacy of founder and CEO Richelieu Dennis’ grandmother Sofi, who sold handcrafted shea butter soaps and salves in Sierra Leone to support her family, after she was widowed at a young age. Sofi became known as a healer throughout the countryside, and taught her recipes to her Richelieu. Nubian Heritage had its humble beginnings in Harlem. After graduating from college, Richelieu and his best friend, Nyema Tubman, began selling their culturally authentic creations in Harlem as street vendors. Guided by the legacy of ancient Nubia, the world's first melting pot, we remix global healing traditions into modern wellness solutions. Though our purpose-driven Community Commerce business model, SheaMoisture ethically sources shea butter from 15 women’s co-ops in Northern Ghana. We don’t just buy the women’s raw materials — we help them develop self-sustaining businesses. An ethical wage premium is paid to these enterprising women, and they become our partners, not just our suppliers. With their rise in income, they experience greater health, access to education and the benefits of financial freedom.