Pretty & Polished Competitors

As the world leader in the professional nail care industry, OPI, a division of Wella Operations US LLC, is committed to providing high-quality products and services with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting, and chip-resistant – offering an affordable luxury to consumers. Currently, OPI is available in over 100 countries and offers a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools and acrylics. OPI places a strong emphasis on corporate social responsibility by raising funds and awareness for numerous charities through retail partnerships and grassroots philanthropic initiatives.

Founded in 1999 by young entrepreneur Thea Green MBE (for services to the Beauty Industry), Nails inc is a leading global fashion forward nail brand with a bestselling, highly sought after product range. Nails inc provides the ultimate in affordable luxury and is famous for its innovative, catwalk inspired, professional products. Nails.INC has established itself as the UK’s most successful and popular nail bar chain, seeing on average 10,000 customers per week. Nails.INC has two luxurious stand alone stores in London and nail bars in department stores including Harvey Nichols, Selfridges, Fenwick, House of Fraser, Debenhams and Brown Thomas. The extensive product range is now available internationally. Nails.INC products are formulated with the latest professional technologies and are created for women who demand uncompromising quality and instant results. Fashion is at the heart of nails inc and as a result has become one of the leading colour brands in the UK, with a unique ability to switch on the latest shades.

We are butter LONDON the bon vivants of beauty...cultured, confident, expertly curated, divinely distinctive, and authentically inclusive. butter LONDON boldly eschews conventional beauty... we believe playful is beautiful and we encourage you to live a little. Founded in 2005 by British entrepreneur, Sasha Muir with the help of Nonie Creme, London's premier fashion manicurist, butter LONDON quickly became the world-renowned 3-Free nail lacquer brand with a huge cult following. Today we continue to lead industry innovation with imaginative products, and good-for-you formulations in our expanded colour repertoire for eyes, lip & face using the same ingenious carcinogen-free Crafted with Care approach to formulations. We are high-impact captivating colour without compromise. Famous for unbridled creativity, self-expression, and unmistakable cheeky Brit wit... we're here to inspire. From our iconic ladylike botanical wallpaper emblazoned with faceted gems, bugs, and skulls to our distinctively charming shade names-think Disco Biscuit and Pink Knickers-if there's one thing you can expect it's the unexpected. Here's the clincher... butter LONDON is an American brand. Yep. Infinitely inspired (and a 'lil obsessed) with rebellious British creativity and the allure of LONDON-in all its energizing, eclectic, eccentric, glamorous glory. Doesn't everything sounds better with a British accent? We bring you imaginative London-inspired luxury (so you can skip the 14 hour flight). By the by, we love demanding darlings who insist on colour without compromise. butter LONDON is luxe you can trust. Only the best for the best, expect nothing less. We are makeup royalty...and we wear it very well.