Pretend Competitors

KidZania is the world’s fastest growing family entertainment brand - an entertainment and learning center for children, themed as a replica of a real city with buildings and streets and vehicles containing real-world businesses, products and services such as shops, theaters, stores, restaurants, utilities, factories and health and safety entities. At KidZania, children role-play adult activities designed and programmed to mimic real-life and the inner workings of a typical city through the integration of recognizable brand destinations and a functioning economy. KidZania is rapidly expanding around the world with 24 locations operating in 19 countries and many new locations under development.

Tumble Tots is a leader in the children’s activity sector, with 45 years of experience in providing early years children with skills for life! By joining the Tumble Tots network you will own your own business whilst being supported to deliver a specially designed programme which aims to enhance a child’s physical, social and cognitive development during their most formative years.

With over 40 years of experience and expertise, Soft Play brings the power of play to life. From soft, sculpted foam perfect for indoor applications where you need to drive foot traffic, to expansive outdoor adventure parks where you need to generate revenue, we have you covered. To date, Soft Play has installed playground equipment in more than 40,000 playgrounds located in over 60 countries. Our clients include nationally known Quick Serve Restaurants, Family Entertainment Centers, Health Clubs and Churches, so we understand the importance of your unique requirements. We are the "Architects of Play" and take a great pride in providing safe, stimulating, and active play for children of all ages and abilities.