Press Loft Information

Press Loft makes PR Simple for 1500 brands in 20 countries with 26000 journalists, bloggers and social influencers. We automate PR, influencer marketing and, most recently, affiliate marketing. Founded by Nikki Snell in 2006 after needing a system to manage her clients' images for her PR Agency, Press Loft soon took off as a business in its own right. Simplifying the PR process between brands and the media is what we’re all about. Gone are the days where journalists have to request a high res image one-by-one. Housing all PR content in an online press room allows journalists to access everything they need to feature a brand in an instant and as a result increases their press coverage results significantly. Our clients not only save hours of time with automated image distribution and contact management, but having an online press room also broadens their media reach, removes foreign language barriers, and tracks all activity and results with detailed reporting. Over the last few years we have added media alerts, influencer collaborations, AI releases, AI image management and an affiliate network. We are continually investing in technology to make it easier for media to source products to feature and brands to get media coverage.