Prescott & Associates Information

We are a strategic marketing and research firm working with a breadth of corporate and nonprofit clients, specializing in the arts and culture. We believe that if you learn all you can about your patrons through methodologically sound and insightful research, then act on the learning with smart, customer-focused strategies, your organization will grow—in audience size and engagement, customer loyalty and commitment, sales and donations. We can help you learn what you need to know about those you serve and hope to serve; develop strategies to engage customers and engender loyalty; and build long-lasting, highly valued brands. We’re uniquely poised to help our clients move the ball ahead because our deep understanding of the arts sector is paired with wide-ranging expertise in research and planning—primary and secondary research, qualitative and quantitative methods, datamining, modeling, and multivariate analyses. We can assist you with: - Audience and donor development - Branding, positioning, and logo development/testing - Datamining and behavioral modeling - Market structure and segmentation studies - Concept, product, and packaging evaluation - Communications and brand messaging development - Customer satisfaction, program evaluation and tracking - Strategic marketing plan development