Presciant Information

Presciant helps companies unleash the power of their brands to drive revenue, increase profit and sustain competitive advantage. Research indicates that brand is a source of financial value whose potential is untapped. You can transform the financial future of your company when you seize the power of your brands to deliver Alpha, the financial edge every company needs. We can help you answer critical questions about brand and marketing: - What are our customers’ major future concerns? How can our brand address them? - What are the levers through which our brand impacts business results? - What do we need to change for our brand to drive more financial growth? - What should our brand stand for? - Should we change our name? And our visual identity? - How do we optimize our brand portfolio architecture? - What is the right strategic brand decision for an acquisition? - How do we make the business case for brand and marketing investment? We are a small team of senior people with many years of experience in branding and consulting. We have a deep bench of resources around the globe—experts in markets and industries, in finance, analytics and creative. Working with us, you will have everything you need to supercharge an existing brand, transform brand portfolios, take brands in new directions, or create new brands from scratch. We love hard data and analysis. We ground our recommendations in facts and figures, so you can take the brand decisions which will grow value and get them accepted by senior leadership. We are practical and outcome driven, relentlessly focused on helping you devise and implement brand solutions that will create competitive advantage and drive Brand Alpha. We have worked across B2B, B2C, B2B2C, large, small, public, private and not-for-profit organizations, and have experience in just about every industry. We invite you to reach out to us.