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Preferabli is a vertical AI lab and inventor of the patented Sensorial AI℠ platform. Preferabli’s B2B2C software understands human taste at a deep level and works for both products and experiences Like a Human Expert, at Scale℠. Preferabli has become the leading B2B2C discovery and recommendation software in wine, spirits and food. Preferabli can be deployed in digital and physical settings, front and back of house, in web, mobile and agentic settings. For hospitality, travel, and commerce platforms, Preferabli means driving revenue and loyalty, ultimately building deeper relationships. For consumers, Tastefuli by Preferabli means personalized discovery based on who they are, and who they aspire to be in destinations throughout the world. Preferabli’s novel form of AI is protected by 15 patents. Preferabli’s database is the most comprehensive in the industry, with hundreds of characteristics for millions of products and experiences. All recommendations are based on individual preferences, not crowdsourcing. Preferabli was built by PhDs in physiology and applied mathematics, and the largest group of Masters of Wine and Master Sommeliers in the world. Preferabli currently powers the next generation of taste discovery in over 100 countries.

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Pam Dillon is the Co-Founder and CEO of Preferabli.

23 people are employed at Preferabli.

Preferabli is based in Syracuse, New York.

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