PrecisionB2B Data Services LLC Information

PrecisionB2B helps B2B marketers improve the targeting and results of marketing campaigns by classifying contact data records along the key dimensions of Job Function and Job Level. Knowing this, it's easier to target those most likely to respond to a communication or offer. Our system of over 100 job functions can be mapped to your own shorter list, so you don't have to deal with too much granularity, nor are you stuck with a handful of high-level classifications that typify what most data providers have to offer. PrecisionB2B also offers a powerful service for adding gender to data records and for spotting conflicts within existing data. We scan the first name, prefix, suffix, existing gender classifications, and even job title (Chairwoman, Web Dude..) and can flag or make changes based on your preferences as to how aggressive the system should be. Once we know the gender, we use this for our Business Salutation service, where we produce both English and local-language greetings of the type used to begin letters and emails. Beyond this, we perform extensive cleansing, with a heavy focus on properly representing thousands of company and brand names in terms of case (AAdvantage, IBM, TeliaSonera...). Load files to our workflow-driven web site, or send them in and let us do the work. We also fully support communication with your internal systems using web services.